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1

The role of brand love in consumer‐brand relationships

Albert, Noel, Merunka, Dwight

Journal:

Journal of Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 161 KB

english, 2013

2

Convenience samples of college students and research reproducibility

Peterson, Robert A., Merunka, Dwight R.

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 330 KB

english, 2014

3

Pleasure and the Control of Food Intake: An Embodied Cognition Approach to Consumer Self-Regulation

Petit, Olivia, Basso, Frédéric, Merunka, Dwight, Spence, Charles, Cheok, Adrian David, Oullier, Olivier

Journal:

Psychology and Marketing

Year:

2016

Language:

english

File:

PDF, 943 KB

english, 2016

4

The impact of brand personality and sales promotions on brand equity

Pierre Valette-Florence, Haythem Guizani, Dwight Merunka

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 151 KB

english, 2011

5

The impact of country of design and country of manufacture on consumer perceptions of bi‐national products' quality: an empirical model based on the concept of fit

Hamzaoui, Leila, Merunka, Dwight

Journal:

Journal of Consumer Marketing

Year:

2006

Language:

english

File:

PDF, 129 KB

english, 2006

6

The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities

Joël Le Bon, Dwight Merunka

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 267 KB

english, 2006

7

The Benefits of Sales Force Automation: A Customer's Perspective

Boujena, Othman, Johnston, Wesley J., Merunka, Dwight R.

Journal:

Journal of Personal Selling and Sales Management

Year:

2009

Language:

english

File:

PDF, 291 KB

english, 2009

8

L'étude de cas en Marketing : une méthode d'analyse et de rédaction du rapport de cas

Journal:

Recherche et Applications en Marketing

Year:

1992

File:

PDF, 1001 KB

1992

9

Achieving brand loyalty through sponsorship: the role of fit and self-congruity

Mazodier, Marc, Merunka, Dwight

Journal:

Journal of the Academy of Marketing Science

Year:

2012

Language:

english

File:

PDF, 488 KB

english, 2012

10

Brand passion: Antecedents and consequences

Albert, Noel, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 294 KB

english, 2013

11

Consumers' product evaluations in emerging markets

Small, Joseann, Hamzaoui Essoussi, Leila, Merunka, Dwight

Journal:

International Marketing Review

Year:

2007

Language:

english

File:

PDF, 114 KB

english, 2007

12

Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference

Søren Askegaard, Dwight R. Merunka, M. Joseph Sirgy

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 105 KB

english, 2008

13

When consumers love their brands: Exploring the concept and its dimensions

Noël Albert, Dwight Merunka, Pierre Valette-Florence

Journal:

Journal of Business Research

Year:

2008

Language:

english

File:

PDF, 1.57 MB

english, 2008

14

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

Virginie De Barnier, Chris A. Janiszewski, Dwight R. Merunka, Stijn M.J. van Osselaer

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 93 KB

english, 2011

15

Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality

Leila Hamzaoui-Essoussi, Dwight Merunka, Boris Bartikowski

Journal:

Journal of Business Research

Year:

2011

Language:

english

File:

PDF, 227 KB

english, 2011

16

Utterly fresh perspectives on consumer research and advertising: Introducing the special issue from the 2013 La Londe conference

Warlop, Luk, Shrum, L.J., Merunka, Dwight, de Barnier, Virginie

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 152 KB

english, 2014

17

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Akram, Aneela, Merunka, Dwight, Shakaib Akram, Muhammad

Journal:

International Journal of Emerging Markets

Year:

2011

Language:

english

File:

PDF, 241 KB

english, 2011

18

The Use of Territory of Origin as a Branding Tool

Zhang, Mohua, Merunka, Dwight

Journal:

Global Business and Organizational Excellence

Year:

2014

Language:

english

File:

PDF, 146 KB

english, 2014

19

DISTRIBUTION || Marketing de la distributionby J. Jallais; J. Orsoni; A. Fady

Review by: Dwight Merunka

Journal:

Recherche et Applications en Marketing

Year:

1988

Language:

french

File:

PDF, 250 KB

french, 1988

20

Consumer involvement with corporate ads vs product ads: a cross-national study

Ashraf, Rohail, Albert, Noel, Merunka, Dwight, Khan, Muhammad Asif

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2020

File:

PDF, 284 KB

2020

21

Neural networks and the multinomial logit for brand choice modelling: a hybrid approach

Yves Bentz, Dwight Merunka

Journal:

Journal of Forecasting

Year:

2000

Language:

english

File:

PDF, 260 KB

english, 2000

22

Marketing communications and consumer behavior: Introduction to the special issue from the 2005 La Londe seminar

Curtis P. Haugtvedt, Dwight R. Merunka, Luk Warlop

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 61 KB

english, 2006

23

Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

Mazodier, Marc, Merunka, Dwight

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 381 KB

english, 2014

24

Développement et validation de deux nouvelles échelles de mesure de l'amour pour une marque

Albert, Noël, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Year:

2010

Language:

french

File:

PDF, 819 KB

french, 2010

25

The impact of territory of origin on product authenticity perceptions

Zhang, Mohua, Merunka, Dwight

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2015

Language:

english

File:

PDF, 406 KB

english, 2015

26

The impact of customer‐company identification on consumer reactions to new corporate initiatives

Melewar, T.C., Ashraf, Rohail, Merunka, Dwight

Journal:

Marketing Intelligence & Planning

Year:

2013

Language:

english

File:

PDF, 277 KB

english, 2013

27

LES PANELS CONSOMMATEURS SCANNERISÉS

DWIGHT MERUNKA and ALAIN QUAGHEBEUR

Journal:

Décisions Marketing

Year:

1995

Language:

french

File:

PDF, 3.29 MB

french, 1995

28

MARKETING ET RÉSEAUX DE NEURONES || La modélisation du choix des marques par le modèle Multinominal Logit et les réseaux de neurones artificiels : proposition d'une approche hybride

Yves Bentz and Dwight Merunka

Journal:

Recherche et Applications en Marketing

Year:

1996

File:

PDF, 2.18 MB

1996

29

Modeling the effects of the three dimensions of trust towards the e-vendor on online consumer behavior

Bartikowski, Boris, Merunka, Dwight

Journal:

Systèmes d information & management

Year:

2015

File:

PDF, 721 KB

2015

30

La personnalité de la marque: bilan et perspectives

Ferrandi, Jean-Marc, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Revue Française de Gestion

Year:

2003

Language:

french

File:

PDF, 1.15 MB

french, 2003

31

African Tradition and Global Consumer Culture: Understanding Attachment to Traditional Dress Style in West Africa

Diop, Fatou, Merunka, Dwight

Journal:

International Business Research

Year:

2013

File:

PDF, 529 KB

2013

32

Brand experience effects on brand attachment: the role of brand trust, age, and income

Huaman-Ramirez, Richard, Merunka, Dwight

Journal:

European Business Review

Year:

2019

File:

PDF, 482 KB

2019

33

How do consumers perceive old brands? Measurement and consequences of brand oldness associations

Huaman-Ramirez, Richard, Maaninou, Nada, Merunka, Dwight, Cova, VÃ©ronique

Journal:

European Business Review

Year:

2020

File:

PDF, 635 KB

2020

34

Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality

Robert A. Peterson, Gerald Albaum, Dwight Merunka, Jose Luis Munuera, Scott M. Smith

Journal:

Journal of Business Ethics

Year:

2010

Language:

english

File:

PDF, 186 KB

english, 2010

35

Introduction to the special issue on marketing communications and consumer behavior (selected papers from the 2001 La Londe seminar)

Christian Derbaix, Lynn R. Kahle, Dwight Merunka, Alain Strazzieri

Journal:

Journal of Business Research

Year:

2004

Language:

english

File:

PDF, 108 KB

english, 2004

36

Reinterpreting cultural priming effects in cross-cultural consumer research

Dwight R. Merunka

Journal:

Year:

2013

Language:

english

File:

PDF, 386 KB

english, 2013

37

The Impact of Corporate Social Responsibility on Organizational Commitment: Exploring Multiple Mediation Mechanisms

Farooq, Omer, Payaud, Marielle, Merunka, Dwight, Valette-Florence, Pierre

Journal:

Journal of Business Ethics

Year:

2014

Language:

english

File:

PDF, 459 KB

english, 2014

38

KIDNEY FUNCTION AND HYPERTENSION

Peterson, Robert A., Merunka, Dwight R.

Journal:

Year:

1943

Language:

english

File:

PDF, 398 KB

english, 1943

39

4983516 Bioelectrochemical measurement of microbial activity using a working electrode of carbon-bearing porous material

Peterson, Robert A., Merunka, Dwight R.

Journal:

Biotechnology Advances

Year:

1991

Language:

english

File:

PDF, 62 KB

english, 1991

40

Une méthode de mesure et de représentation de la concurrence entre les marques

DWIGHT R. MERUNKA and PASCAL BOURGEAT

Journal:

Recherche et Applications en Marketing

Year:

1988

File:

PDF, 1.74 MB

1988

41

PRODUITS NOUVEAUX || La croissance externe : mort des produits nouveaux ?

DWIGHT MERUNKA and PATRICK TOPSACALIAN

Journal:

Recherche et Applications en Marketing

Year:

1987

File:

PDF, 1.42 MB

1987

42

COMPETITOR : un modèle de positionnement concurrentiel des marques appliqué à des données de panel consommateur

DWIGHT MERUNKA and ISABELLE LE ROY

Journal:

Recherche et Applications en Marketing

Year:

1991

File:

PDF, 1.44 MB

1991

43

Do Leaders of Small and Medium-Sized Businesses Base Decisions on Intuition? An Empirical Investigation Among West African Managers

Bocco, Bertrand Sogbossi, Merunka, Dwight

Journal:

Global Business and Organizational Excellence

Year:

2013

Language:

english

File:

PDF, 101 KB

english, 2013

44

LES NOUVEAUX PANELS SCANNÉRISÉS : Vers de meilleures décisions en marketing

Suzanne Babey, Gilles Gros, Gérard Hermet, Alain Quaghebeur, Dwight Merunka and MARYSE DELAMOTTE

Journal:

Décisions Marketing

Year:

1996

File:

PDF, 1.64 MB

1996

45

Les extensions de marque : concepts et modèles

JEAN-JACK CEGARRA and DWIGHT MERUNKA

Journal:

Recherche et Applications en Marketing

Year:

1993

File:

PDF, 1.62 MB

1993

46

Effect Symmetry of Benefit Criteria in Postpurchase Evaluations

Lee, Dong-Jin, Yu, Grace B., Merunka, Dwight R., Bosnjak, Michael, Sirgy, M. Joseph, Johar, J. S.

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 296 KB

english, 2015

47

Research Traditions in Marketingby Gilles LAURENT; Gary L. LILIEN; Bernard PRAS

Review by: Dwight MERUNKA

Journal:

Recherche et Applications en Marketing

Year:

1995

Language:

french

File:

PDF, 494 KB

french, 1995

48

E-MARKETING || Product Management McGraw-Hill International Editions, Marketing and Advertising Series, 2ème éditionby Donald R. Lehmann; Russel S. Winer

Review by: Dwight Merunka

Journal:

Recherche et Applications en Marketing

Year:

2001

File:

PDF, 302 KB

2001

49

LA MARQUE || EDITORIAL: Recherches sur la Marque : quelques dangers, quelques directions

Journal:

Recherche et Applications en Marketing

Year:

2002

Language:

french

File:

PDF, 764 KB

french, 2002

50

Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality

Robert A. Peterson, Gerald Albaum, Dwight Merunka, Jose Luis Munuera and Scott M. Smith

Journal:

Journal of Business Ethics

Year:

2010

Language:

english

File:

PDF, 1.92 MB

english, 2010